FRISCO, Texas —Dec. 16, 2008 -- My411pages.com, Inc., a new leader in Internet directory solutions, and Boomdash, LLC, an innovator of Search Engine Marketing (SEM) solutions for Local Businesses, announced today a partnership to develop an integrated SEM solution. This partnership will provide Directory Publishers with an easy way to provide both SEM to their category and city pages as well as offer SEM solutions to their advertisers.
“My411pages provides innovative online and mobile directory technologies to independent directory publishers,” said Doug Neal, CEO of Boomdash. “The combination of advanced online directory technology of My411pages and industry leading SEM technology of Boomdash will provide the premier integrated SEM solution.”
Independent directory publishers are implementing new media advertising opportunities to provide additional value to their customers. Meeting this demand can be time consuming and costly. The partnership of My411pages and Boomdash will provide publishers the opportunity to leverage their existing advertiser data already utilized by My411pages to automatically create well-targeted and cost-effective SEM campaigns.
“Boomdash’s innovative approach to SEM provides a unique solution to our customers who want to increase the coverage of their online directory and offer industry-leading SEM products to their advertisers,” said Ross Bishop, CEO of My411pages. “The combination of My411pages online directory technology with the Boomdash Reach & Go SEM solution provides independent directory publishers the most complete online advertising package.”
Source: Boomdash, LLC
